Google Ads can run on Google (you’d have seen these ads at the top of the page when you use Google) or on Google’s Display Network (GDN), which is a network of 2 million+ websites and apps. GDN is similar to programmatic advertising in many ways as both advertising systems are auction-based and used display ads to reach your customers. And both can target people based on age, demographic, interests, and more. But there are differences too.
However, programmatic advertising is typically more expensive because of platform costs. Offering an open network with more buyers and sellers than Google’s Display Network, there are higher prices too. However, programmatic advertising does offer more creative control and opportunities for higher ROI if managed correctly - which the SEO Assassin can help with.
When developing your strategy, we’ll suggest programmatic ads if they fit with your objectives and current digital footprint.
Programmatic ads can increase your reach, offer more ad types, deliver advanced targeting options - all at speed. But whether the additional cost is right for your business will depend on the goals of your ad campaign.
It’s easy to get lost in the rabbit hole of programmatic advertising. The most effective way to learn more is to reach out to an agency running programmatic ad campaigns. Keep in mind, programmatic advertising isn’t suitable for everyone (and any agency who tells you otherwise is trying to sell you a service you don’t need).
So if you’d like to learn more about whether programmatic ads are right for you, secure your FREE consultation with the SEO Assassin to find out more.