It’s common for business owners to think ‘marketing automation’ means sending spam emails to customers day after day, but this is a myth. You *could* use your automation software to spam your customers…
Or you could use marketing automation to publish content, nurture leads, reduce your costs, analyse your data, improve your ad campaigns, and drive revenue. Marketing automation goes beyond automating repetitive tasks and helps drive real-world business. Marketing automation helps you execute tasks with software, helping you streamline your day-to-day business and grow faster.
The easiest way to answer this question is to look at an average day in your business. Do you find it tough to maintain one-on-one interactions with every client and lead? Are you spending hours trying to sell to leads who end up saying “Nah, it’s not the right time for me”?
If you’re feeling short of time, no matter how well you organise your day, then marketing automation is right for your business. Time spent manually chasing up individual people can be better spent when you automate your marketing to publish content, social media posts, or emails that nurture your leads so you can focus on your business.
No. Your business is unique, so your marketing software should be too. At SEO Assassin, our marketing automation experts take the time to get to know your business and look for the most effective ways to apply automation software. What works for someone else may not suit you, so reach out today and claim a free consultation with the SEO Assassin to find out more.