NAP stands for your business: 

Name - Address

Phone Number

You’ll hear ‘NAP’ thrown around when talking about local SEO, but the concept is simple. Google uses your NAP as a ranking factor. And since your business info will be listed in multiple places online (your website, your GMB, industry directories, etc), you need your NAP to match on each platform.

Yes. The more places Google can find your NAP, and the more aligned each version is, the better your local SEO. At SEO Assassin, our NAP syndication service manually places your NAP in the most relevant and useful local directories. Not only does this bring you more traffic from people who find your listing, but it keeps Google happy and boosts your local SEO. Win-win.

Local SEO is an umbrella term for a range of optimisation strategies that help improve your visibility in local searches. Some of our most effective strategies include: 

Optimise your website with quality local content

Create and optimise your Google My Business (GMB) listing

Create listings on relevant local directories and websites

Optimise for local voice search queries

Create keyword-rich location pages

Generate 5-star reviews from local customers 

Looking to assassinate your competition? Claim an obligation-free strategy with the SEO Assassin today and find out how to implement a local SEO campaign that delivers killer results.

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