NAP stands for your business:
Name - Address
You’ll hear ‘NAP’ thrown around when talking about local SEO, but the concept is simple. Google uses your NAP as a ranking factor. And since your business info will be listed in multiple places online (your website, your GMB, industry directories, etc), you need your NAP to match on each platform.
Local SEO is an umbrella term for a range of optimisation strategies that help improve your visibility in local searches. Some of our most effective strategies include:
Optimise your website with quality local content
Create and optimise your Google My Business (GMB) listing
Create listings on relevant local directories and websites
Optimise for local voice search queries
Create keyword-rich location pages
Generate 5-star reviews from local customers
Looking to assassinate your competition? Claim an obligation-free strategy with the SEO Assassin today and find out how to implement a local SEO campaign that delivers killer results.