What are Core Web Vitals?
Core Web Vitals refers to a set of factors that Google takes into account when ranking your website. These factors relate to your website’s user experience, so if your core web vitals are optimised then you’ll be providing a positive user experience and helping to boost your SEO.
The metrics that make up Core Web Vitals fall into three categories:
- Content Load Speed: Largest Contentful Paint (LCP)
- Interactivity: First Input Delay (FID)
- Visual Stability: Cumulative Layout Shift (CLS)
If these sound frustratingly complex, we get it (and we agree with you).
At SEO Assassin, our ‘Done For You’ service makes SEO simple and accessible, so the easiest way to understand your core web vitals is to think of them as a combined metric of how user-friendly your site is.
Get these interconnected factors right, and you’ll enjoy a fast, easy-to-browse site that generates consistent clicks and customers - and we’ll show you how.
You’ll never make the first page of Google without strong Core Web Vitals “I create helpful content full of keywords, why should I care about technical stuff like this?”
This is a common question from SMEs who know that SEO and keywords go hand in hand. In the past, good content and keywords were a strategy that worked because Google’s ranking process was mostly semantic. That meant their algorithm looked for high-quality content full of relevant keywords that matched a searcher’s desire.
If you sold shoes, and your audience wanted shoes, and you had the best content about shoes, your SEO was all set...at least, that’s how it used to work.
Today, Google wants to deliver the best results and that doesn’t just mean the best content. The best results come from websites that are fast, easy to use, and free of bugs.
You can create all the SEO-friendly 1000-word blogs you want, but unless you make sure your website is also technically updated, you’ll never make the first page of Google. And with a frighteningly small 0.78% of people clicking on a result from the second page, that’s bad news for your business.
The solution? Improve your Core Web Vitals with our ‘Done For You’ SEO service.
How we improve your Core Web Vitals to keep revenue rolling in
At SEO Assassin, our ‘Done For You’ SEO service is engineered to tick every SEO box you need to rank your website on the first page of Google.
Do we create quality content packed full of keywords your audience is searching for online? Absolutely.
But we don’t stop there. We combine backlinks, local SEO strategies, code optimisation, and Core Web Vitals for an integrated approach to SEO. Forget dry buzzwords and technical jargon, here’s how we improve your Core Web Vitals to boost your SEO
Largest Contentful Paint (LCP)
Don’t let the name put you off, this simply refers to the average loading time of your content.
Measured as the time it takes from clicking on a link to seeing the majority of a page’s content, we help your mobile-first ranking with content that loads inside 2.5 seconds (which Google loves).
How We Improve It: With code optimisation that streamlines your website and removes slow-loading features.
First Input Delay (FID)
This metric measures how long it takes for a user to interact with your page. From choosing a menu option to signing in or entering an email, you want your users to act fast.
If a user can take action in less than 100 milliseconds, you’ll be boosting your authority in Google’s eyes.
Cumulative Layout Shift (CLS)
This refers to how stable each page is when loading. If the elements of your page jump around while it loads, you have high CLS - and that’s bad for your SEO.
You want your content, images, and links to stay in one place as a page load, which stops people from incorrect clicks.
How We Improve It: With code optimisation that makes sure each element of your page has a set place, plus accurate size attribute dimensions.
Frequently Asked Questions About Core Web Vitals
We’d be concerned if you didn’t have questions about Core Web Vitals. Most SEO agencies would prefer you didn’t know about these crucial ranking factors (because it means they can lock you into long contracts and keep you in the dark). But since we don’t have contracts (we prefer partners, not prisoners), here are your common Core Web Vital questions answered.
Yes and no. Google is constantly updating its algorithm to provide the most accurate and relevant results for search engine users. That means you can’t rely on SEO strategies that worked last year if you want to stay relevant.
In 2020, Google introduced Core Web Vitals as a set of user-focused metrics to measure the “health” of a web page. Covering content load speed, interactivity, and visual stability, Google has been tweaking its algorithm to ensure top-ranking sites have content that loads fast, entices clicks, and doesn’t break or lag.
Keep in mind, just because Core Web Vitals is now measured and checked by Google, creating user-friendly websites should always be a priority, so while the metric has a fancy name, the practice of putting your site visitors first has always been good for SEO.
At SEO Assassin, we offer a range of services within our ‘Done For You’ SEO package that helps boost your Core Web Vitals. While code optimisation can help improve the performance of your website, the best way to support healthy Core Web Vitals is to create a user-friendly website from the ground up. By designing a site with strong Core Web Vitals prior to a build, you’ll run into fewer problems.
Yes. Engage the SEO Assassin to implement a ‘Done For You’ SEO package that covers every aspect of SEO from content creation to technical upgrades. We can tailor a custom SEO package to work with your existing web developer or agency. Or, we can handle everything on our own. If you’d like to learn more about our ‘Done For You’ SEO service, click here to schedule an obligation-free consultation with the SEO Assassin today.