Won’t my giving away content for free end up costing me money?

No. The opposite is true. 

It’s a common fear that creating blog posts about how you run your business or offering DIY tips to your customers will lead people to take advantage of your expertise. Why buy the cow when you get the milk for free, right? 

The truth is, your customers are looking for expert businesses. They want the best mechanic, car detailers, restaurateurs, plumbers, etc. When you give away your expertise in the form of free content, you build crucial trust. You might have 1 in 100 people take your content and apply the lessons without contacting you. But the remaining 99 out of 100 are going to keep you top of mind when it comes time to pay for your expertise.