Google Ads is currently divided into two networks. 

1. Search network 

2. Display network 

The search network displays the Google Ads you’re most used to seeing. These sit at the top of Google and are identified with a small ‘AD’ label. It’s also common to see Google Ads on other Google tools like Google Maps and Google Shopping. 

In contrast, the display network represents roughly 2 million websites to extend the reach of your ads even further (the display network reaches 90% of internet users). This includes your customer’s favorite sites like YouTube and Gmail, as well as the apps they use, and thousands of other partner sites. 

If you’d like to learn more about using the display network, click here to learn about our ad remarketing services.

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