What’s the point of optimizing my code if no one can see it?

This is a common question from Australian SMEs. Put simply, optimized code performs better. By eliminating redundant code we can help make your website a slimmer, trimmer site. Optimized code loads quicker, and runs into fewer problems. 1 out of 2 people will leave a site that doesn’t load within 3 seconds, so code optimization isn’t a luxury, it’s crucial to bring in consistent website leads.