What’s the difference between Google Ads and Programmatic Advertising?

Google Ads can run on Google (you’d have seen these ads at the top of the page when you use Google) or on Google’s Display Network (GDN), which is a network of 2 million+ websites and apps. GDN is similar to programmatic advertising in many ways as both advertising systems are auction-based and used display ads to reach your customers. And both can target people based on age, demographic, interests, and more. But there are differences too. 

However, programmatic advertising is typically more expensive because of platform costs. Offering an open network with more buyers and sellers than Google’s Display Network, there are higher prices too. However, programmatic advertising does offer more creative control and opportunities for higher ROI if managed correctly - which the SEO Assassin can help with.