What is marketing automation?

It’s common for business owners to think ‘marketing automation’ means sending spam emails to customers day after day, but this is a myth. You *could* use your automation software to spam your customers… 

Or you could use marketing automation to publish content, nurture leads, reduce your costs, analyse your data, improve your ad campaigns, and drive revenue. Marketing automation goes beyond automating repetitive tasks and helps drive real-world business. Marketing automation helps you execute tasks with software, helping you streamline your day-to-day business and grow faster.