Customer language is a constantly moving target. That’s why we create buyer personas to help you speak to the needs of different audiences. The language that connects with one customer might turn off another. 

That’s why some of the most common customer language mistakes include using buzzwords as a marketing strategy (your audience hates them), assuming your audience knows your products and services as well as you do (they don’t) and using the wrong tone of voice (e.g. stuffy, formal language when a conversational tone is suitable).

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