I don’t have a keyword strategy and my website gets traffic. Why should I start now?
Even a broken clock is correct twice a day. Just because you’ve got website visitors today doesn’t mean you’ve got a strategy in place to keep people coming in. Without a proper keyword strategy, you’ll never have the consistent website traffic you need to keep leads coming in from January to December.
Successful SMEs invest in keyword research and SEO campaigns to find out what keywords on Google are the most relevant and popular, then create high-quality content to match. This ensures you have regular site traffic and a predictable revenue year after year.