The easiest way to answer this question is to look at an average day in your business. Do you find it tough to maintain one-on-one interactions with every client and lead? Are you spending hours trying to sell to leads who end up saying “Nah, it’s not the right time for me”? 

If you’re feeling short of time, no matter how well you organise your day, then marketing automation is right for your business. Time spent manually chasing up individual people can be better spent when you automate your marketing to publish content, social media posts, or emails that nurture your leads so you can focus on your business.

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