We’ll answer that question with a stat - it takes an average of 6 interactions before a customer is ready to make a purchase. Google Ads offers instant rankings at the top of Google, but what happens when someone clicks on your ad, only to leave your site 5 

minutes later? With Google Ads remarketing, you’re not waving goodbye to that user forever. You’re in control of when you interact with them again. From the time period between a website visit to your ads appearing to the number of times your ads appear, it’s easy to reach 6 interactions with a potential customer. 

Repeat exposure and ROI go hand-in-hand. And so do Google Ads and Google Ads Retargeting.

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