Are Google remarketing strategies just random ads going up online?

No. As with everything we do, a successful Google Ads remarketing campaign comes down to a ‘test and measure’ approach. We experiment with different creatives (text and images) and different lists to target specific types of customers. 

Whether it’s targeting a certain demographic e.g. (age, gender, household income, etc), or creating a remarketing list based on specific pages a user visited on your site (e.g. your pricing page), there’s nothing random at play. We focus on a specific audience who’s ready to convert. That’s how we hit the bullseye and help drive ROI.