Are backlinks only useful for SEO?

Backlinks are a crucial ranking factor if you want to improve your rankings on Google, but that’s not all they do. Backlinks can bring traffic from another website to yours, so outside of helping your SEO, they also bring new people to your website. 

A form of backlinks is also crucial to improve your local SEO . Known as ‘citations’, these are references to your website on industry directories like Yelp, the Yellow Pages, True Local, etc. The more citations you earn, the better your local SEO results, and the more likely you are to appear when local customers go looking for your products and services.